Terms & Conditions

1. About these terms

These terms govern your use of this website and your application for the Baseline Growth System (the “Service”) provided by Baseline Creative Group (“Baseline”, “we”, “us”). By using this site or applying for the Service, you accept these terms.

2. The Service

The Baseline Growth System is a one-time, 90-day engagement in which we research, set up and build your Google Ads campaigns. The setup fee is £3,500, payable according to the terms agreed at booking. Advertising spend is separate from our fee and is paid by you directly to Google.

The initial fulfilment target for research, account setup and campaign build is approximately 14 days, subject to receiving the required access and materials from you. The full engagement runs for 90 days. Optional ongoing management may be available at £900 per month after the initial engagement; it is never automatic and must be agreed separately.

3. No guarantee of results

We do not guarantee any specific result, including but not limited to return on ad spend (ROAS), sales, leads, profit, scaling, or timing. Advertising performance depends on many factors outside our control, including your offer, market, competition, budget, website and the advertising platform itself.

4. Your responsibilities

To allow us to deliver the Service, you agree to:

• Provide accurate and truthful information in your application.
• Grant secure access to your Google Ads account and any materials we reasonably need.
• Fund your own advertising spend directly with Google; we are not responsible for your ad budget.
• Respond to reasonable requests for information and approvals in a timely manner.

5. Applications and qualification

Submitting an application does not create a contract between us. We review each application and may decline to proceed if we believe the Service is not a suitable fit. Booking a call is the next step in qualification, not a commitment to purchase.

6. Payment

If you proceed, the setup fee and any agreed ongoing management fee are payable on the terms set out in your agreement. Advertising spend paid to Google is separate and is your responsibility. Any payment options will be explained on the call and confirmed in writing before they apply.

7. Intellectual property

We retain ownership of our methods, templates and proprietary processes. Campaign assets created for you are for use within your Google Ads account. You retain ownership of your account, brand, products and data.

8. Your data

Your use of this site and application is governed by our Privacy Policy and Cookie Policy.

9. Limitation of liability

To the maximum extent permitted by law, our liability for any loss arising from the Service is limited to the fees you have paid us. We are not liable for indirect or consequential losses, including loss of profits, revenue or data.

10. Third parties

The Service involves third-party platforms such as Google Ads. We do not control these platforms and are not responsible for their actions, changes, outages or decisions. Baseline Creative Group is not affiliated with, endorsed by, or sponsored by Google LLC.

11. Changes to these terms

We may update these terms from time to time. The date above shows when they were last updated. Continued use of the site after changes constitutes acceptance of the updated terms.

12. Governing law

These terms are governed by the laws of England and Wales. Any dispute arising in connection with them will be subject to the exclusive jurisdiction of the courts of England and Wales.

13. Contact

If you have any questions about these terms, contact us at hello@itsbaseline.com.