Cookie Policy
Last updated: October 2026
1. What cookies are
Cookies are small text files stored on your device when you visit a website. We use cookies and similar technologies (together, “cookies”) to make the site work, to understand how it is used, and to measure the performance of our marketing.
2. The cookies we use
We group our cookies into the categories below. Essential cookies are set as soon as you visit the site. Analytics and advertising cookies only load after you accept them in the cookie banner.
| Type | Purpose | Example |
|---|---|---|
| Essential | Keep the site working and remember your cookie preferences. | Cookie consent choice |
| Analytics | Measure how visitors use the site so we can improve it. | Google Analytics 4 (only with your consent) |
| Advertising | Measure the performance of our advertising and show relevant ads to people who have visited the site. | Google Ads conversion tracking (only with your consent) |
| Functional | Remember choices you make to improve your experience. | Booking form prefill |
3. Your consent
When you first visit the site, a banner asks you to accept or reject non-essential cookies. Your choice is remembered on this device. If you reject, we only set essential cookies and the site continues to work normally.
If you have already made a choice and want to change it, you can clear your stored preference using your browser settings, which will show the banner again on your next visit.
4. Managing cookies in your browser
You can also control or delete cookies through your browser settings. Disabling all cookies may affect how parts of the site work. Useful guides:
5. Third-party cookies
Where we use third-party platforms such as Google Ads and Google Analytics, those providers may set their own cookies subject to their own policies. We only enable these with your consent. Baseline Creative Group is not affiliated with, endorsed by, or sponsored by Google LLC.
6. Changes to this policy
We may update this policy from time to time. The date above shows when it was last updated.
7. Contact
Questions about cookies? Email hello@itsbaseline.com. See also our Privacy Policy.